For inbound marketers, ebooks are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they’re also a critical tool for nurturing existing leads into a position that makes them more sales-ready.
To create a successful ebook, you have to be a hybrid marketer: part journalist, part designer, an expert project manager, and an all-around content strategist. Thankfully, there’s no need to do it alone.
This ebook will take away the mystery behind creating your very own ebook. You'll learn how to pick an engaging topic your sales team will love, write and design content that keeps your reader engaged, and promote your ebook for measurable results.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!