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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

How to Write an Ebook

How to Write an Ebook

From Content and Concept to Design and Promotion

Learn how to create an ebook from start to finish.

  • For inbound marketers, ebooks are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they’re also a critical tool for nurturing existing leads into a position that makes them more sales-ready.
  • To create a successful ebook, you have to be a hybrid marketer: part journalist, part designer, an expert project manager, and an all-around content strategist. Thankfully, there’s no need to do it alone.
  • This ebook will take away the mystery behind creating your very own ebook. You'll learn how to pick an engaging topic your sales team will love, write and design content that keeps your reader engaged, and promote your ebook for measurable results.

This ebook will teach you how to:

  • Organize your team
  • Pick a topic
  • Do your research
  • Write a comprehensive guide
  • Layout your text and design your ebook
  • Promote your ebook and measure your success

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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