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The 2019 European Social Media Usage Report

How are your consumers in Europe using social media? What trends will you see in 2019? Download this report to help plan your social media strategy for 2019.

Learn how European consumers are using social media to plan your 2019 strategy

Understanding consumers usage of social media has long been a challenge for marketers from around the world. To help you connect with your audiences across platforms, we've conducted our biggest research study yet including more the 7,000 participants worldwide. 
With this report, you'll learn all about how consumers in Europe are using social media today, and what trends to expect going into 2019. You'll learn which social media networks are the most popular, how consumers trust the content they see, on-the-rise platforms, and more!
Get started on your 2019 social media planning today and, with the help of this report, you'll be able to maximise your efforts on social media. Ready to learn how your European consumers are using social media? Download your report now to learn more.

What's included?

You'll learn:
  • Which social media networks consumers are actually using
  • How consumers trust content on social media
  • On which networks to focus your efforts in 2019
  • Which trends are expected to continue into 2019

Take a peek at the data inside

  1. 2019 European Social Media Report Trust Score

    Consumer trust in social media

    Contrary to global trends, consumers in Europe appear to be the most critical of content they see on Facebook with more than half of the participants in the study stating that they only sometimes or never trust content on Facebook.

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  2. 2019 European Social Media Report Usage Data

    Reasons consumers quit using social media

    The UK & Ireland align with global trends, stating that the usefulness of the network is the key factor, while Benelux and the Nordics agree that it is because of advertisements.

    Learn more

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