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What's New From Fall Spotlight 2026

Spotlight is HubSpot's semi-annual product showcase — and this Fall, it's built around one idea: AI works best when it knows your business. HubSpot is built for exactly that: one place to see, activate, and build on the data you already have.

Start learning how with HubSpot Academy's free playlists.

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Fall 2026 Content

Playlist

Fall 2026 Spotlight: Product Launches & Updates

Learn About: Agent Hub, Agent Builder, Breeze Assistant, Prospecting Agent, Deal Progression, and more

Fall Spotlight brought a wave of new AI-powered tools across sales, marketing, and service — built to help teams build pipeline, close deals, and resolve customer issues faster. This playlist covers every major launch, with short videos that show you what's new, how it works, and how to realize its value right away. Whether you want a quick overview of one tool or a full walkthrough of what's changed, start here.

Playlist

HubSpot Agents: Activate, Build, and Get Results with AI

Learn About: Agent Hub, Context Home, Agent Builder, Breeze Assistant

Go deeper on HubSpot's agentic layer. This playlist covers how to activate the agents already in your account, give them the business context they need to produce better results, build custom agents and workflows on your CRM data, and put it all to work from anywhere in HubSpot — no engineers, no separate tools, and no need to commit everything on day one.

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Live Webinar

See It All in One Place: Join Our Fall Spotlight Product Roundup

Want the full picture in under an hour? Join HubSpot Academy and the product team for a live roundup of everything launched in Fall Spotlight — what's new, how it works, and how to get the most out of it in your account.

Thursday, October 15th at 11 AM EDT

What is HubSpot Academy?

HubSpot Academy is the worldwide leader in free online training for marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.