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What's New From Spring Spotlight 2026

Spring Spotlight is HubSpot's coordinated wave of product releases across sales, marketing, and service. This season, we're giving go-to-market teams AI-powered tools to build awareness, close more deals, and scale support.

Not sure where to start? HubSpot Academy’s short videos and playlists will get you up to speed, fast.

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Spring '26 Playlists

Playlist

Grow Revenue

Learn About: Prospecting Agent, Smart Deal Progression

See how AI ensures no insight, follow-up, or opportunity is lost. Prospecting agent now handles the full prospecting lifecycle — monitoring accounts for buying signals, sourcing complete buying committees, and generating personalized outreach for reps to review and send. Smart deal progression analyzes transcripts and deal context to suggest CRM updates and next steps, so reps act while context is fresh and every conversation moves the deal forward.

Playlist

Build Awareness

Learn About: Breeze Assistant with Loop Marketing, AEO

Learn how to plan and execute campaigns with the only AI assistant trained on marketing playbooks for the AI era — and how to ensure your brand appears when buyers search on ChatGPT, Gemini, and Perplexity. Breeze assistant guides you through defining your audience, building your brand guide, and creating campaign briefs grounded in your actual customer data. AEO tracks your brand's visibility across answer engines and tells you exactly how to improve it.

Playlist

Scale Support

Learn About: Customer Agent

See how customer agent automates your highest-volume support channel, with controls to start with a percentage of conversations and scale confidently — so your team can focus on complex, high-touch work while routine inquiries are handled 24/7.

What is HubSpot Academy?

HubSpot Academy is the worldwide leader in free online training for marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.