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HubSpot's Guide to Showing Up in AI Search

HubSpot cracked AI search visibility. This guide is everything we learned so you can skip straight to what works.
HubSpots Guide to AI Search

Google is no longer where your buyers start. Now what?

In this on-demand masterclass, HubSpot's Head of Growth Rory Hope breaks down AEO and the new playbook for getting your brand cited when buyers turn to AI engines for answers.

You'll see why the search landscape is shifting faster than most marketers realize, how leading brands are already winning citations, demand, and higher conversion rates from AI search, and exactly what it takes to rank in this new environment.

You'll walk away with the complete framework to turn AI search into a powerful new growth channel and a clear step-by-step plan to start putting it to work right away.

"The foundational work that you do for AEO now will be what sets you apart from the competition in the near future."

Rory Hope
Rory Hope

Head of Growth

Here's a snapshot of what's inside:

  • The new search reality: ChatGPT traffic is on track to overtake Google by 2028, while AI Overviews are cutting click-throughs in half. Learn how this shift is reshaping buyer behaviour and what it means for your brand.

  • Inside the AEO playbook: Master how to rank in AI search with an optimisation checklist, and content, on-site and off-site strategies that get your brand noticed.

  • Proven results that drive growth: See how leading brands are already winning with AI search - achieving increases in citations, demand, and higher conversion rates.

  • Your competitive advantage toolkit: Walk away with practical tips, a step-by-step framework, and tools to track visibility and impact across AI engines.

Steal HubSpot’s AI Search Playbook