The customer experience data we share falls into two categories:
- Personal Data (as defined in our Customer Data Processing Agreement); and
- usage data.
We collect Personal Data from customers when they submit web forms or interact with our websites, for example subscribing to a HubSpot blog, signing up for a webinar, or requesting customer support. We also collect Personal Data when customers sign-up for a HubSpot account, create or modify user information, set preferences, or provide any other related information to access or utilize our Subscription Service.
Usage data includes metrics and information regarding customers’ use and interaction with the Subscription Service such as what product features they use the most, when an object (like a deal) is created and closed, and how often certain features (like workflows) are triggered in their account.