On-Demand Video Series

HubSpot for Healthcare:
FAQ Interviews

Four 15-minute episodes answering the questions healthcare teams ask most when evaluating HubSpot, straight from the specialists who know it best.

4-Episode Series

Episodes 1 & 2: Personalizing and Automating the Patient Experience

When intake is fragmented, follow-ups are inconsistent, and service line performance is hard to measure, patient experience suffers, and so does your team.

In these two episodes, SmartBug Media and HubSpot explore how improving the systems that manage patient communication can create more consistent experiences and clearer operational visibility across your organization.

A quick look at each episode

SmartBug (1)

Episode 1

Better patient experiences start with better connected systems

Most healthcare teams start with a simple question: why does the patient experience still feel fragmented? Breakdowns typically happen across intake, follow-ups, and and disconnected systems make personalization nearly impossible to deliver consistently.

SmartBug (1)

Episode 2

Automation is how healthcare teams scale without scaling headcount

For marketing leaders in healthcare, the bigger challenge isn't strategy. It's execution across too many disconnected tools, and the gap shows up in intake, follow-up, and the inability to prove what's actually driving service line growth.

Meet the Speakers

  • Paul Schmidt

    VP of AI & Innovation

    SmartBug Media
    Paul is VP of AI & Innovation at SmartBug Media, a HubSpot Elite Partner, working with healthcare customers on onboarding, CRM strategy, and EHR integrations.

The Complete Series

Which topics are most relevant for your team right now?

Start with the episode that fits your needs, then continue watching in any order.

Episodes 1 & 2

Personalizing and Automating the Patient Experience

The first two episodes, led by SmartBug Media and HubSpot, are a natural starting point for any healthcare team early in the evaluation process, covering foundational questions about fit, flexibility, and what modernized patient engagement actually looks like in a clinical environment.

Episodes 3 & 4

Protecting Patient Data and Integrating Clinical Systems

For healthcare teams ready to move from strategy into implementation, Aptitude 8 and HubSpot walk through the compliance and technical considerations that matter most, from defining PHI boundaries to integrating clinical systems into HubSpot without disrupting what's already working in your tech stack.

Explore Episodes 3 & 4

What healthcare leaders are saying

  • 1516271840293

    A 139% increase in engagement, a 123% rise in professional referrals, and a 50% lift in appointment bookings — these aren’t just marketing metrics; they represent more people getting the care they need. With HubSpot and SmartBug, we’ve transformed digital conversations into timely, life-changing mental health support.

    Bruce Alan Kehr, M.D.

    Founder & CEO

    Potomac Psychiatry

Frequently Asked Questions