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On-Demand Webinar

Avoiding Disruption: How Manufacturing Companies can Align Sales and Marketing to Stay Ahead of Competitors

Recorded November 19, 2024

Join our webinar co-hosted with industry expert, Lake One, to learn how to modernize your go-to-market strategy and stay competitive. Discover why traditional methods may leave you vulnerable and explore the benefits of aligning your sales and marketing teams.

Watch On-Demand
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Transform potential into performance by bridging sales, marketing, and customer insights -- all in one place.

Manufacturing Stats

Disruption happens swiftly, businesses that cling to traditional sales and marketing strategies risk being left behind by more agile competitors. While many manufacturers rely on long-standing customer relationships and steady revenue streams, competitors that adopt modern go-to-market (GTM) tactics and cutting-edge technology can quickly erode this advantage.

By aligning sales and marketing teams, manufacturers can enhance lead generation, improve customer retention, and speed up time-to-market with new products. HubSpot’s smart CRM provide the tools to integrate these processes, giving manufacturers the agility to adapt to market changes with AI powered Marketing, Sales and Service software.

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Modernize Your GTM Strategy

By aligning sales and marketing teams, manufacturers can enhance lead generation, improve customer retention, and speed up time-to-market with new products. HubSpot’s smart CRM, Marketing Hub, Content Hub, Sales Hub, and AI capabilities provide the tools to integrate these processes, giving manufacturers the agility to adapt to market changes, improve decision-making, and stay ahead of competitors.

Watch On-Demand
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About Lake One

Lake One is a HubSpot Solutions Partner specializing in digital transformation for manufacturing and industrial companies. They focus on enhancing business performance through innovative strategies, integrating advanced technologies like AI and automation, and optimizing sales and marketing processes.

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About American Polywater

American Polywater recently migrated over to HubSpot with Lake One's help. Since 1974, Polywater has offered superior chemical product solutions to help the electrical, telecommunications, and cable manufacturing industries create a more connected world.

What You'll Learn...

Expert level industry insights on:

  • Why traditional sales and marketing approaches are no longer enough in the face of competitive pressure and changing buyer preferences.
  • The benefits of aligning sales and marketing teams for improved efficiency and faster decision-making.

Live product demonstrations showing:

  • How digital transformation and the adoption of new technology can drive success for manufacturers without having to learn hard to use tools/processes
  • How HubSpot’s Marketing Hub, Sales Hub, and AI tools can solve sales and marketing alignment challenges and drive business growth.

Live Q&A portion to provide:

  • Actionable next steps to bring your sales and marketing teams together as a united front on a unified platform

Meet the Experts

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Align with pioneering leaders in the industry and discover how sales and marketing alignment can drive growth and enhance collaboration across your organization.

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