See what's resonating with your audience by spending at least 3 minutes reviewing your published messages.
Use your best performing messages as a guide for future content. If you want to drive more people to your website, look at your messages with the most clicks, retweets, and shares. Haven't published anything yet? Inspect your followers' bios to see what types of messages they're favoriting or sharing.
You can even re-share content that's getting a lot of interaction by switching up the copy so it doesn't feel spammy. When you're ready to take things up a notch, consider creating your own social sharing strategy.
Now that you know what's working, spend at least 5 minutes scheduling your messages for the day.
Publish at least three messages a day by scheduling a mix of your own content and other's. Remember the cocktail party rule: Talk about others more than yourself. Here's a few ideas for keeping your content fresh and diverse:
- Show off a new product or service.
- Give a behind-the-scenes tour of your business.
- Provide positive customer reviews or testimonials.
- Add your opinion when sharing industry related news.
- Share your company's culture. Bonus points for cute company pets.
- Include an image with your messages whenever possible.
Close the loop by taking up at least 7 minutes to respond to those who have interacted with you.
People expect a response when they interact with you or your messages. Keep your audience engaged by replying to or favoriting mentions and comments, following back genuine new followers, and thanking those who share your content.
The more timely your response the happier your audience will be. If you have a lot of interactions to address, prioritize them by customers and prospects first.
Listen to what's being said about you, your competitors, and more for at least 5 minutes.
Take action when prospects and customers tweet questions, complaints, or praise. A quick response let's your audience know you're listening and truely care about what they have to say.
It's also a great way to find new prospects and keep track of industry trends. Here are a few things to look for:
- Mentions of your company's name, blog, and web domain.
- Mentions your competitors along with keywords like "bad", "hate", and other negative phrases so you can swoop in and save the day.
- All customer tweets.
- A list of thoughts leaders in your space for you to retweet.
That's it. That's all it takes.
We know you have more on your plate than just social media. We also know how important it is to have a presence where your customers and prospects spend time. Use this checklist to get the most out of the little time you have. We even created a handy Chrome extension for HubSpot customers that checks off your to-do's for you as you complete them in Social Inbox. Get it here.
Do more with the time you have.
All of this can be done without Social Inbox, but we wouldn't recommend it. Try it out free for 30 days to see how much time it can save you when publishing content, connecting with your audience, and finding new prospects.
To help you get started with Social Inbox, check out our Social Media user guide or watch our training classes on Social Inbox and social media.
