Updated for 2021
Thank you for your participation in the HubSpot User Groups (HUGs) program! We value the work you put in as a HUG Leader and are here to help you in making your meet-ups exceptional. To maintain consistency and quality across our program, we have outlined some mandatory program requirements below that all HUG leaders are asked to follow. As a HUG Leader you agree to abide by these terms as well as the HUG Program Agreement available at https://legal.hubspot.com/hug-program-agreement.
You also agree to abide by the terms outlined in our COVID-19 HUG leader guidelines available here for as long as they remain in effect.
Maintaining quality and consistency across leaders
Because we want all those who attend a HUG meetup to have an awesome experience, we have certain eligibility criteria and requirements that all HUG Leaders must meet.
To be eligible, your HUG Leader must:
Ok, now for some requirements. Your HUG Leader representative must:
Your HUG should maintain a focus on helping HubSpot’s customer base. HubSpot reserves the right to suspend or terminate any HUG that, upon our discretion, is not focusing efforts around HubSpot customers enough. This can include, promoting user groups towards audiences outside of HubSpot’s customer base, selecting content that is not deemed appropriate for customers, or actively promoting events to people who are not HubSpot customers.
To further protect our customer's experience we ask that you use the contact information of your HUG attendees for HUG-related activities only, and comply with all opt-out requests and applicable laws and regulations (whether received from us or from the individual on the list). Contact data should not be exported or used for any personal or promotional activities.
How HubSpot helps you make your events exceptional
We appreciate our HUG Leaders and provide the support we describe below, which we hope will help make our HUG Leaders successful.
While we appreciate your participation in the HUG program, due to the virtual nature of HUGs in 2021, we won’t provide financial stipends or otherwise compensate you for your HUG Leader representative’s time, travel or any other expenses you incur in connection with your participation as a HUG Leader.
Design and branding guidelines
Making sure your HUG has the right look and feel
As a HUG we ask that your logo and naming conventions remain consistent with the guidelines outline below:
Using the six layouts in the Illustrator file, simply replace the city name with your city.
The typeface must be Avenir Next Medium at size 90px. The leading needs to be set at 96px and tacking at -38px. Kern individual letters until all are evenly space. No need to edit “User Groups” as that is already done for you.
You can use your logo in full color (Obsidian #33475B and Lorax #FF7A59 - Lorax for the sprocket only), all white, and all black. Please reference our Style Guide for more details.
Depending on the name of your city, you may need to extend or reduce the length and/or height of the artboard. Using the grid, ensure that there is one square of padding all around the logo.
If the name of your city is particularly long or short, please be conscientious about which wordmarks you use. For example, if the name is quite long, please avoid these layouts:
If your city name is very short, please do not use this layout.
Once you have inserted the name of your city in all the desired layouts and color combinations, you’re ready to export. Go to File > Export > Export As. Then in pop up window, click the Format drop-down, select PNG and check the Use Artboards box and All button. Click the Export button and you will have usable logos for all your needs.
When using your HUG logo in copy, simply write out "New York HubSpot User Group" not "HubSpot User Group - New York" or in conjunction with any other separating characters.
Requirements to stay in the program
We will review your performance at the end of each calendar year. Here’s what we’re looking for:
If you haven’t met these criteria, we may choose to suspend or terminate your participation in the program as described in the HUG Program Agreement.