Thank you for your participation in the HubSpot User Groups (HUGs) program! We value the work you put in as a HUG Leader and are here to help you in making your meet-ups exceptional.
To maintain consistency and quality across our program, we have outlined some mandatory program requirements below that all HUG leaders are asked to follow. As a HUG Leader you agree to abide by these terms as well as the HUG Program Agreement available here.
You also agree to abide by the terms outlined in our COVID-19 HUG leader guidelines available here for as long as they remain in effect.
Maintaining quality and consistency across all leaders.
Because we want all those who attend a HUG event to have an awesome experience, we have certain eligibility criteria and requirements that all HUG Leaders must meet.
To be eligible, HUG Leaders must:
Ok, now for some requirements. Your HUG Leader representative must:
Your HUG should maintain a focus on helping HubSpot’s user base. HubSpot reserves the right to suspend or terminate any HUG that, upon our discretion, is not focusing efforts around HubSpot customers and users. This can include, promoting user groups towards audiences outside of HubSpot’s customer base, selecting content that is not deemed appropriate for customers, or actively promoting events to people who are not HubSpot customers. To further protect our customer's experience we ask that you use the contact information of your HUG attendees for HUG-related activities only, and comply with all opt-out requests and applicable laws and regulations (whether received from us or from the individual on the list). Contact data should not be exported or used for any personal or promotional activities.
Design and branding guidelines. Plus, a note about event sponsorship.
Making sure your HUG has the right look and feel.
As a HUG we ask that your logo and naming conventions remain consistent with the guidelines outline below:
Refer to our digital assets and branding guidelines here. HubSpot owns the font license, so it can only be used for marketing HUGs and no other uses.
We will provide you with an editable Canva link to create your HUG logo when accepted into the program.
Depending on the name of your city, you may need to extend or reduce the length and/or height of the artboard. Using the grid, ensure that there is one square of padding all around the logo.
If the name of your city is particularly long or short, please be conscientious about which wordmarks you use. For example, if the name is quite long, please avoid these layouts:
When using your HUG logo in copy, simply write out "New York HubSpot User Group" not "HubSpot User Group - New York" or in conjunction with any other separating characters.
You may use sponsors to help support your HUG events by providing event space, food/refreshments or SWAG, and you may invite speakers from HubSpot or other companies to participate in your HUG events. While these arrangements are up to you, we ask that you please be sure to follow these guidelines.
Excluded Speakers and Sponsors:
Please do not use any major competitor of HubSpot as a speaker or sponsors for HUG events or any other sponsors that we determine may negatively reflect on or affect us, our prospects, or our customers. When in doubt, reach out to the program team for guidance.
What to Look for in a Speaker or Sponsor:
We encourage you to seek speakers and sponsors who have a similar ideology as you and the HUG program. They should be excited about community-building and providing opportunities for networking and learning.
Displaying Sponsor Logos:
You are responsible for making sure it’s clear that HubSpot is not affiliated with sponsors and does not endorse their products or services.
We appreciate our HUG Leaders and provide the support we describe below, which we hope will help make our HUG Leaders successful.
While we appreciate your participation in the HUG program, due to the primarily virtual nature of HUGs in 2023, we won’t provide financial stipends or otherwise compensate you for your HUG Leader representative’s time, travel, or any other expenses you incur in connection with your participation as a HUG Leader.
We will review your performance at the end of each calendar year. Here’s what we’re looking for:
If you haven’t met these criteria, we may choose to suspend or terminate your participation in the program as described in the HUG Program Agreement.