Playbook + Template

The $500 Branding Stunt Playbook

B2B doesn’t have to be beige. Steal the low-budget stunts Jessica Jin used to get enterprise execs talking about Clay — complete with real budgets, execution steps, and spin-off ideas you can try out this week. Plus, an interactive template to design your own “holy sh*t, they really did that?” moment.

The Stunts That Hit Nerve Endings

5 unapologetically bold plays with budget breakdowns, execution, and the risky bits that made them unforgettable

The Swipe File You Wish You Had

Jessica’s real campaigns, the psychology behind them, and spin-off ideas you can try for your own brand

Your Creative Branding Machine

A build-your-own-stunt toolkit to help you map the idea, budget, timeline, and shock factor — so you can ship fast, not beg for approvals.

Break Out of B2B Beige

Look — brands with huge budgets can afford to be boring. You can’t. This playbook shows you how to win by being scrappier, weirder, faster, and way more memorable than the competition. Inside: the real mechanics behind attention-grabbing stunts, Jessica’s FYI launching method for dodging bureaucratic slowdown, and enough creative ammo to make your next campaign impossible to ignore.

If you're done blending in, it’s time to steal what works — and build stunts people won’t shut up about.

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The $500 Branding Stunt Playbook

The Stunts That Hit Nerve Endings

The Swipe File You Wish You Had

Your Creative Branding Machine

Break Out of B2B Beige

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The $500 Branding Stunt Playbook