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Live Webinar

Implementing a Successful Account Based Marketing Strategy in APAC

Learn account-based marketing best practises and how you can run your campaigns with HubSpot and LinkedIn.

December 3 | 11 AM SGT / 2 PM AEDT

  1. Reach Your Target Accounts

    Account-Based Marketing (ABM) is a growing trend, especially in the current fast-changing and unpredictable environment because it’s all about applying laser thin focus to win high-value deals. 

    It might sound easy, but ABM is a lot more than making a list of target companies. It requires tightly aligned sales & marketing teams who use multiple channels that incorporate personalization across the customer journey.

    In this webinar, ABM practitioners from HubSpot and LinkedIn will share the successful strategies, tactics, and best practices that you can implement. Don’t miss out on this opportunity to ask them questions you have about building, executing and optimizing an ABM & Inbound strategy for your business.


  • Alyce Erikson

    Alyce Erikson

    Senior Product Marketing Manager, APAC at LinkedIn

  • headshot_waiyan-2

    Wai Yan

    Professional Services Consultant, APAC
    at HubSpot


1. An Introduction to Account-Based Marketing & How to Identify and Reach Key Decision Makers
Alyce Erikson

2. How to Build a Winning ABM Plan with Your Sales and Marketing Teams 
Wai Yan

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