The way people make purchasing decisions today has changed. Today, only 3% of consumers consider marketers and salespeople to be trustworthy. So, who do people trust? Their friends, family, and colleagues. 92% of people in fact will trust a recommendation from others.
Thats what the flywheel is all about–rather than looking at customers as an output of your marketing and sales process, you leverage them as the driving force behind it. Word of mouth has always been an important component of marketing but now it's crucial to driving the momentum behind customer acquisition.=
Join HubSpot VP of Marketing Jon Dick and owner of SmithBrown Marketing, Kara Smith Brown for a tactical session on how to conceptualize and implement the flywheel for your business.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!