Customers at INBOUND

11:45 AM ET - 12:15 PM ET

Hear from Erica Yoon, Growth Marketing at Reddit, and Laurie Aquilante Faiola, VP of Community-Led-Growth at HubSpot on how both businesses have made community core to their respective organization's growth. Harnessing and empowering a passionate community of your enthusiasts brings unique value for your users and your brand. In a world where fostering these connections is crucial this session will show how two leading community organizations have done that via a thoughtful conversation on the role of community.

12:45 PM ET - 1:15 PM ET

As content creation continues to evolve, and creators are increasing in the digital space, there’s a need for more diverse voices to be heard. TikTok, leading destination for short-form mobile video, offers creative expression through videos that create a genuine, inspiring, and joyful experience. Alexzi Girma, TikTok’s Community Manager and leader of the #BlackTikTok creator community program, will share how tools like HubSpot are helping to amplify black voices and foster a more inclusive community on and off the platform. 

1:45 PM ET - 2:15 PM ET

In 2022, customers expect more from the companies they work with every day; they want to be aligned with brands who share their values. Learn how Howard University and HubSpot have partnered to further the shared goal of a more inclusive and equitable future, including the creation of the Center for Digital Business, related business education offerings and programming over the next five years. Additionally, this session will expand on how Howard has used HubSpot to continue engaging with their community. 

12:00 PM ET - 1:30 PM ET

For the first time in history, our sales teams now consists of Boomers, Gen-X, Millennials, and Gen-Z working side by side. As the next wave of leaders move into leadership roles, today’s leaders have a responsibility to help them grow and succeed. These multi-generational leadership environments call for new models across sales coaching, training, communications, sales processes, and culture. This session will walk through each and cover the five keys your organization needs to know to prepare for the evolution of sales leadership.

2:00 PM ET - 3:30 PM ET

Considering changing from one CRM to another is a daunting task. Losing the fear is often the biggest hurdle. There are so many questions to address: What platform is right for us? How do I minimize distraction to my sales team, and get the user adoption needed? Can I migrate data and workflows? Will marketing be integrated? Will revenues take a hit during transition? How long will the “build” take to rollout? ARC did just that; transitioned a global team from 10+ years in Salesforce to HubSpot.

10:00 AM ET - 10:30 AM ET

Organizations have historically confused sales process and sales methodology. Yet, modern sellers are getting it right, and they’re leveraging technology to do it. Applying a sales methodology to a buyer journey and using technology to personalize the approach enables sales to move through the process faster. On top of that, implementing a Flywheel model of attract, engage, and delight, enables a new level of frictionless selling that drives more sales. This 30-minute session will cover the synergies between technology and methodology and what the modern seller can do to maximize both.

1:00 PM ET - 1:30 PM ET

Sales and revenue leaders are continually navigating change; whether it’s related to the economy, talent, technology or market shifts. Simultaneously, they are pressed to create an environment that eases any uncertainty for the team, while embracing the change with confidence and a clear vision. This 30-minute session will unpack strategies and insights from leading revenue experts to inspire you to cultivate and implement change at your organization.

2:00 PM ET - 2:30 PM ET

Babbel, a leader in language learning, harnesses the power of language to ignite a culture of belonging and strengthen communities of professionals. Language has the magical ability to accelerate a conversation into a connection, a vision into a strategy, and diverse experiences into empathy. But, just as language can illuminate mutual understanding, language also has the energy to divide and exclude. Learn how Babbel has applied these principles to grow their community of businesses leveraging language learning to build more connected teams, and how you can learn from their approach to grow a more integrated customer community.

3:15 PM ET - 3:45 PM ET

Every business has their own COVID story and healthcare staffing agency, Triage, has quite the tale to tell. Explore, from the inside out, how Triage navigated being knocked down during the early days of the pandemic to coming out on top. Learn how Triage was able to leverage a robust lead generation engine, powered by HubSpot, and unexpected use of the system’s technology to attack new challenges to survive and thrive through this unprecedented time.

2:30 PM ET - 4:00 PM ET

Hear from a 15+ Year SFDC advocate turned HubSpot Super Fan and a HubSpot Champion on how ResellerRatings uses HubSpot to run a growing customer-centric organization. In this deep dive, hands-on session, you will get the rundown on how a SaaS company switched off of SFDC after 13+ years to power their source of truth into HubSpot. This session is for the skeptical all the way to the power user.

11:15 AM ET - 11:45 AM ET

Avison Young, a global real estate service provider, leverages the full HubSpot tech stack to manage and grow leads using HubSpot Workflows and automation. Join Mike Hart, Global Chief Information Officer, and Phoebe Scott, Global CRM Product Lead, as they share insights on the strategic advantages of leveraging HubSpot's tech stack to grow your business, with tips on how to get buy-in from decision makers to make this a reality at your organization.

1:00 PM ET - 1:30 PM ET

Customers are the most important element of every business, and yet, they are often overlooked when exponential growth or rapid changes take place within a company. In this session, we'll discuss how to keep customers at the centerpiece of all business decisions, and why investing in them--regularly--ultimately nets the greatest return. You will learn how Lendio has used HubSpot to keep their customers at the center of everything we do, including rapidly adapting to a changing landscape of small business loans and financing.

2:00 PM ET - 2:30 PM ET

RSG Group North America, owner of Gold’s Gym, JOHN REED Fitness and HEIMAT, knows how to move fast and grow strategically across the industry. We will share how our teams across Dallas and LA have kept pace with their lightning-fast growth by implementing HubSpot in less than 90-days and created synergy with consolidated resources across brands that are both new to the US market and iconic in the fitness space.