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Free Playbook

Navigating EEAT in the AI Era: HubSpot's Strategy for Building Trustworthy Content

Struggling to keep your content relevant amidst algorithm changes and AI disruption? Discover how HubSpot tackled SERP volatility and redefined its strategy to thrive in the new EEAT landscape. 

We give you actionable insights and tools, showing you how to apply EEAT strategies to build trust, dominate SERPs, and drive measurable results for your business.

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  • Chapter 1: Experience

    Creating Content with Real-World Depth and Relatability

  • Chapter 2: Expertise

    Building Specialized Knowledge and Sharing It Effectively

  • Chapter 3: Authority

    Creating from a Source of High Reputation

  • Chapter 4: Trustworthiness

    Creating Transparent, Credible, and Reliable Content

  • Chapter 5: Practical Guide

    Implementing EEAT on Limited Resources

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Create AI-Resilient Content
with EEAT Insights


Discover how HubSpot’s EEAT strategies drove a 724% increase in clicks, a 350% boost in impressions, and a 251% rise in signups—all by creating experience-rich, authoritative content. 

Whether you’re a team of one or managing a content operation, this playbook provides:

  • Proven strategies for creating experience-rich and authoritative content.
  • Insights from HubSpot experts will help you refine your content approach.
  • Practical tools to implement EEAT, even with limited resources.

Build content that earns trust, ranks higher, and delivers long-term results for your business. Download the playbook now to take your content strategy to the next level.

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EEAT in the AI Era
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