Marketing within the finance industry can be challenging -- in many cases, it is highly regulated and sales can be very complex. To help you along the way, we’ve put together this Little Book of Inbound for Finance Marketers.
In this guide, you’ll learn:
- Why blogging is essential for the growth of your business online. One company increased its lead flow by 80%, driven primarily by its blog.
- How downloadable content can supercharge your lead flow. One company developed an online course that's had over 10,000 sign-ups in two years.
- How social media can build your reach online. One company is increasing its social following by around 300 followers per month.
- How email marketing can be used for more than just operational notifications. One company is achieving consistent lead nurture email open rates of around 75%.
- How CTAs can bring your lead gen to the next level. One company increased its lead flow by 196% in 6 months by testing different CTAs.