It's hard to know just how many leads you need to generate to meet your company's growth goals. And even if you knew, how would you know how much traffic you need to drive to your site with your inbound marketing efforts to generate those leads?
Once you input your baseline sales and marketing metrics, this Excel calculator will allow you to figure out exactly how much traffic you need to generate to realistically meet and exceed your goals. It will also help you set conversion goals and identify how many site visitors you'll need to convert from the traffic you've generated in order to reach your revenue goals.
Download and save this easy-to-use Excel template so you can set marketing goals each month using math, not guesswork.
The cost per lead is a common metric for determining the effectiveness of your marketing spend. It's calculated by dividing your total marketing budget by the number of new leads you generate in that time period.
The CPL formula is calculated by dividing the total customer acquisition costs per month by the number of leads generated in a given period. This will give you an idea of how much it cost to generate one lead for your business. You can use this information to decide whether or not marketing initiatives are worth pursuing and what your expected return on investment should be.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Sales lead generation is calculated by dividing the number of sales in a given time period (month) by the number of leads generated during that same time period. The result is then multiplied by 100 to calculate what percentage of your total leads converted into sales.
If you're wondering how to measure inbound marketing, it's best to focus on your primary website goal. Your secondary website goal is important too, but if you can't get someone to take the desired action on your site then what good are they? Once you know which metrics matter most for your business and have them set up in Google Analytics, we recommend focusing on these three:
The first step is to understand your needs and then get an estimate of how much revenue you need to generate from your inbound marketing efforts.