This syllabus will walk students through the sales process from the perspective of the Inbound Methodology. Students will learn about the new way to sell, putting the customer first and solving for their needs to ensure a smooth and pleasant process for their prospects and customers.
Modules in this syllabus include:
- Introduction to Inbound Sales
- Creating an Inbound Sales Process
- Active Buyers vs Passive Buyers
- Turning Strangers into Leads
- Inbound Sales Outreach (Customization and Personalization)
- Creating an Outreach Strategy
- Relationship and Trust Building
- Closing the Deal
- Aligning Sales and Service