Marketing doesn't have to be inbound or nothing.
While going inbound is definitely the best long-term play, as it will let you keep your business with a sales funnel full of leads for years to come, traditional or "outbound" marketing can still help you hit your short-term goals and be helpful... provided you take the right approach.
In this guide, we'll walk you through several popular traditional marketing tactics and show you how they can be done in an "inboundy" way. Specifically, we'll be teaching you the inbound approach to:
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