Marketing tactics are constantly moving forward, and influencer marketing is no longer a fringe tactic, only for specific industries. In fact, it's a well adopted strategy that puts your company in front of a new audience, and helps build trust for your brand. Searches for influencer marketing have grown by 1500% in the past four years—the growth is clear!
Working with influencers is part relationship management, part financial assessment, and part stringent organization and targeting. That's why we worked with the team at Sprout Social to bring you a guide that includes everything you'll need to know to get started on your first influencer campaign.
This guide is for those starting their first influencer campaigns, as well as for those who want to tighten up their strategy, and reach out into other influencer tactics. We'll talk about finding and paying influencers, setting up campaigns, considering affiliate programs, and some common challenges marketers run into during the process, as well as how to mitigate them.
You'll get email templates for influencer outreach you can use right away to start your first campaigns, as well as tracking URL templates you can use to measure success. Influencer marketing can be a huge support system for your marketing strategy. Let's get to it!
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!