Marketing tactics are constantly moving forward, and influencer marketing is no longer a fringe tactic, only for specific industries. In fact, it's a well adopted strategy that puts your company in front of a new audience, and helps build trust for your brand. Searches for influencer marketing have grown by 1500% in the past four years—the growth is clear!
Working with influencers is part relationship management, part financial assessment, and part stringent organization and targeting. That's why we worked with the team at Sprout Social to bring you a guide that includes everything you'll need to know to get started on your first influencer campaign.