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On Demand

From Insights to Growth: Using Product Data to Fuel Smarter Marketing

Join us for a live webinar on December 4th and discover how to turn insights into action with HubSpot, Amplitude, and Aptitude 8.

Register to Watch On Demand
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Why Attend?

Navigate AI Disruption

Learn how AI and data are reshaping the marketing landscape and how to stay ahead.

Unlock Product Data

Discover the power of Product Qualified Leads (PQLs) and how they can fuel faster growth.

Real-World Success

See practical examples and case studies that demonstrate the impact of integrating product usage data with marketing strategies.

Actionable Insights

Gain actionable tips on aligning marketing and product teams to harness data effectively.
Allyson Marks

Our marketing and product teams collaborate and speak the same language. It’s enabled our email campaigns to grow and become a lot more sophisticated.

Allyson Marks

Product Analyst

AirDNA

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Who Should Attend?

  1. Product Marketers in B2B SaaS
  2. Marketing Leaders seeking to gain a competitive edge
  3. Teams looking to enhance customer journeys with personalized, data-driven strategies
  4. Professionals aiming to break down data silos and foster cross-functional collaboration with ease

Our Expert Speakers

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    About Amplitude

    Amplitude unites all your data with behavioral analytics, AI automation, and seamlessly integrates with HubSpot to empower marketing and sales teams with actionable product usage insights.

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    About Aptitude 8

    Aptitude 8 is an Elite certified HubSpot Solutions Partner focusing on CRM Operations, helping strategically orchestrate all of the tools and processes within or connected to your CRM platform.

    Get Ready to Dive In

    2:00 PM EST

    Get a quick overview of the 2024 marketing landscape, including the disruptions caused by AI, the complexities of a fragmented customer journey, and why traditional tactics are falling short.

    2:05 PM EST

    Discover the three key areas where marketers need to evolve:
    • Attract: Break through the noise with standout content and innovative channels.
    • Generate: Harness AI to run smarter, more productive campaigns.
    • Convert: Personalize like never before using quality data for real impact.

    2:10 PM EST

    • Uncover the common data silos keeping marketing and product teams from working in sync.
    • Learn why Product-Qualified Leads (PQLs) are a game-changer compared to traditional MQLs, and how prioritizing PQLs can drive faster, more meaningful sales.
    • See how HubSpot and Amplitude join forces to solve these issues, making actionable data accessible and valuable.

    2:20 PM EST

    • Hear real-world examples of brands like AirDNA and the impact data-driven strategies have had on their success.
    • Walk away with actionable applications for your own teams:
      • Empower everyone with the right insights across the customer journey.
      • Foster innovation with in-app experiences and improved email campaigns
      • Collaborate seamlessly between marketing and product teams to boost engagement.

    2:30 PM EST

    • Get expert tips on aligning marketing and product teams for optimal use of data and AI.
    • Explore solutions like regular syncs, hackathons, and shared analytics to stay ahead of the curve.
    • See how HubSpot's tools can empower product teams to drive growth and efficiency.

    2:45 PM EST

    Ask the experts from Amplitude, HubSpot and HubSpot certified Elite Solutions Partner, Aptitude 8 to get answers to your burning questions.

    Whether it's about using Amplitude, integrating Amplitude with HubSpot, or data-driven marketing strategies in general -- we've got you covered.

    Don't Miss This...

    Register Now to Attend

    Don't get left behind by your competition in 2025. Get ahead by planning a data-driven marketing strategy that'll help you navigate the fragmented marketing landscape.