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Instagram Engagement Report

Free Report

2023 IG Engagement Report Cover Graphic

HubSpot came together with Mention to bring you data from over 37 million Instagram posts to inform your Instagram strategy for 2023 and beyond.

We pulled data from over 37 million posts to give marketers the Instagram knowledge they need to succeed.

We teamed up with the experts at Mention on an incredibly comprehensive report that has all the takeaways you need to get your Instagram strategy up to speed with the latest data.

We observed trends about engagement, follower count, captions, hashtags, geotags, and other insights that are interesting and valuable to marketers growing their reach, awareness, and sales on Instagram.

In this report, you'll learn everything from general data on account performance from the last year to
specific tips to help you achieve your Instagram goals (including our top 10 tips for mastering Instagram video)!

Get ready—this report is jam-packed with data, takeaways, and information that will change the way you approach your Instagram and social media strategy. This is one you'll want to come back to throughout the year. Jump in!

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See what top brands are doing to be successful on Instagram.