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Instagram Engagement Report

Free Report and Guide


HubSpot came together with Mention to bring you data from over 81 million Instagram posts to inform your Instagram strategy for 2020 and beyond.

We pulled data from over 81 million posts and 1.6 million users to give marketers the Instagram knowledge they need to succeed.

We teamed up with the experts at Mention on an incredibly comprehensive report that has all the takeaways you need to get your Instagram strategy up to speed with the latest data.

We observed trends about engagement, influencers, location, caption length, and other insights that are interesting and valuable to marketers growing their reach, awareness, and sales on Instagram. In this report, you'll learn everything from general data about posting (image posts received 27.55% more likes than permanent video posts) to specific examples from brands like Lululemon, FashionNova, and more.

Get ready—this report is jam-packed with data, takeaways, and information that will change the way you approach your Instagram and social media strategy. This is one you'll want to come back to throughout the year. Jump in!


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Best-in-class companies use these actionable tips and data to improve their social media strategy on Instagram.