Data and insights from over 37 million global Instagram posts
Region-specific insights covering North America, the United Kingdom, Ireland, and Asia-Pacific
Engagement trends broken down by industry, follower size, caption data, and more
Hashtag best practices with examples from top brands
Tips and tricks for growing your following, deciding which metrics to focus on, writing captions, and geotagging content
Additional resources from Mention and HubSpot to help you improve your strategy for 2023
We pulled data from over 37 million posts to give marketers the Instagram knowledge they need to succeed.
We teamed up with the experts at Mention on an incredibly comprehensive report that has all the takeaways you need to get your Instagram strategy up to speed with the latest data.
We observed trends about engagement, follower count, captions, hashtags, geotags, and other insights that are interesting and valuable to marketers growing their reach, awareness, and sales on Instagram.
In this report, you'll learn everything from general data on account performance from the last year to specific tips to help you achieve your Instagram goals (including our top 10 tips for mastering Instagram video)!
Get ready—this report is jam-packed with data, takeaways, and information that will change the way you approach your Instagram and social media strategy. This is one you'll want to come back to throughout the year. Jump in!
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See what top brands are doing to be successful on Instagram.
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