2024

Instagram Engagement Report

Delve into fresh insights to help guide your Instagram strategy and empower you to grow your reach and engagement with a new approach.

Consumers want to invest in brands they feel connected to

Instagram has proven to be a consistently high-performing channel for brands — when they nail their strategy and have strong teams and tools to support ongoing posting, engagement, and analytics. See what global Instagram marketers had to say about top trends and challenges for succeeding on the platform in 2024.

It’s the social media managers deeply invested in their audiences who are able to adapt quickly and develop meaningful connections that are finding the most success from their content investments.

Crystal King

Senior Team Lead, Social Media and AI Professor

Optimized Content Types

Brand social media teams are balancing the effort required to put together custom content with what their audiences want. Learn about the content types that are most likely to help you reach your goal.

26%

of Instagram marketers say image posts offer the most ROI
27%

of Instagram marketers say video posts are best for reach, views, or impressions
29%

of Instagram marketers say video posts bring in the most likes

Influencer Marketing

Brands are increasingly viewing creators as vital revenue-generating partners, particularly high-end brands. With the creator economy predicted to reach $480 billion by 2027 (according to Goldman Sachs Research), there has never been a better time to partner with creators and brand affiliates to drive sales.

Top Brands by Share of Voice on Instagram 2023

The secret (to successful influencer marketing) is to use data wisely, build genuine connections, and keep an open mind in order to adjust to the always-changing social media marketing environment.

Posting Volume

For Instagram users, quality content is preferred over higher quantities of content. That said, knowing how much content other brand post can help you determine the best cadence for your team.

How often do you post on your brand's Instagram account for peak overall account engagement?

Influencer Marketing Report

Delve into fresh insights to help guide your Instagram strategy and empower you to grow your reach and engagement with a new approach.

About Our Partner

Upfluence is the only influencer marketing software with a dedicated offering for eCommerce brands. We help brands drive online sales through organic influencer partnerships. Upfluence leverages social data, brand affinity and authenticity to turn your customers into your best performing influencers. Our data-driven approach to influencer marketing delivers a high ROI for each of our 1300+ clients.