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How to Use Instagram for Business

Free Ebook & Templates


Learn how to get followers, build your audience, set goals, and measure success with this free Instagram for Business Kit from HubSpot and Talkwalker.

Want to start an Instagram account for your business? Look no further.

With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.

It's not too late to get your business set up with Instagram, but when you do, it's important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business's Instagram account is.

That's why HubSpot and Talkwalker have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines, to the anatomy of the perfect Instagram post. Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.

Frequently Asked Questions (FAQs)

  • Produce more content, post enticing and unique content, promote your Instagram across other social media networks, use hashtags, tag other brands and influencers, publish your Instagram content on your website, team up with influencers, use promotions like contests and giveaways, optimize your profile, use Instagram Stories, run a paid campaign on Instagram.

  • We will always keep your personal information safe.

    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Yes, an Instagram business account is absolutely free. Plus, there are many tools that businesses can use to help customers locate them, add call and email CTAs to posts, analyze their stats, and run ads.

  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

    1. Download the app
    2. Create an account
    3. Upload your profile photo
    4. Fill out your profile information
    5. Convert your basic profile to a business profile
    6. Start posting photos and videos
    7. Choose people to follow
    8. Use Instagram Stories and Highlights
    9. Experiment with IGTV and Reels 
    10. Use Instagram Insights
    11. Post consistently
    12. Engage with other users
    1. Make sure your profile is complete
    2. Post consistently 
    3. Connect with your friends 
    4. Find your audience 
    5. Create posts that will engage your audience 
    6. Engage with your followers by asking questions 
    7. Find and use the best hashtags 
    8. Try Instagram Stories, Reels, IGTV, and carousels 
    9. Weed out the fake followers 
    10. Make your feed beautiful
Start learning how to use Instagram for your business.

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