According to Instagram, over 2 million businesses use their platform to connect with their audiences. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.
It's not too late to get your business set up with Instagram, but when you do, it's important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business' Instagram account is and be willing to experiment with different features like Instagram Reels and Stories.
That's why HubSpot and Agorapulse have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines to the anatomy of the perfect Instagram post. We also have a special guest chapter from world-renowned Instagram expert Jenn Herman to help you navigate Instagram's algorithms as they update.
Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.
Produce more content, post enticing and unique content, promote your Instagram across other social media networks, use hashtags, tag other brands and influencers, publish your Instagram content on your website, team up with influencers, use promotions like contests and giveaways, optimize your profile, use Instagram Reels and Stories, and run a paid campaign on Instagram.
Yes, an Instagram business account is absolutely free. Plus, there are many tools that businesses can use to help customers locate them, add call and email CTAs to posts, analyze their stats, and run ads.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!