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2024
Instagram has proven to be a consistently high-performing channel for brands — when they nail their strategy and have strong teams and tools to support ongoing posting, engagement, and analytics. See what global Instagram marketers had to say about top trends and challenges for succeeding on the platform in 2024.
It’s the social media managers deeply invested in their audiences who are able to adapt quickly and develop meaningful connections that are finding the most success from their content investments.
Crystal King
Senior Team Lead, Social Media and AI Professor
Optimized Content Types
of Instagram marketers say image posts offer the most ROI
of Instagram marketers say video posts are best for reach, views, or impressions
of Instagram marketers say video posts bring in the most likes
Influencer Marketing
Posting Volume
Delve into fresh insights to help guide your Instagram strategy and empower you to grow your reach and engagement with a new approach.
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