What Clients Want From Their Marketing Agency

The Core Competencies your Agency Needs to Get Hired

Marketing dollars have shifted away from outbound tactics like PR and cold calling. These days, businesses are putting their money behind blogging and social media in an effort to follow their customers online.

However, they lack the time and resources needed to master these skills and make the shift effectively. As a result, they're looking to outside agencies for help.

Download this ebook to find out what they're looking for in a marketing agency.

This ebook outlines what thousands of businesses look for when hiring and evaluating an inbound marketing agency. It details the core competencies you'll need to secure more retainer business for your firm, including:

Delivering the Right Services - Marketers and business owners want to hire an agency that will implement the inbound tactics that best correlate to their success
Conducting a Goal-Oriented Sales Process - Agencies who tailor their pitch to the specific challenges and goals of the client wins the retainer business
Showcasing Specific Areas of Focus - Your clients are looking for agencies with industry expertise and specialization that complement their goals and challenges
Emphasizing Measurement and Analysis - Agencies who measure everything succeed faster; and clients want to know that you can crunch and interpret their numbers

Download the Agency Ebook!

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