Free Resource

Ishan Recommends This Consumer
Trends Report

Understand the shopping habits of today’s consumers, and optimize your brand plays to increase revenue in 2024.

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Free Resource

Ishan Recommends This Consumer
Trends Report

Understand the shopping habits of today’s consumers, and optimize your brand plays to increase revenue in 2024.

1 (6)-1

What's Inside:

Why Ishan Loves It

    • Social media is the #1 product discovery channel, so it’s more important than ever for brands to understand consumers’ social habits and expectations.
    • Consumers now use mobile phones more than any other device for online shopping and when searching questions online. Optimizing the shopping experience for mobile is no longer a nice-to-have; It’s a requirement.
    • Three in five consumers want to use AI to save time and shop smarter. Search engines are taking note of how AI can improve search and are using it to provide better product information on search engine results pages.
    • 63% of consumers feel the content brands post on social is authentic or relatable.
    • 71% of Gen Zers use mobile most often when shopping online.
    • 79% of those who have used GenAI for online shopping rated their experiences either “somewhat” or “far” better than shopping experiences with traditional search.
    • 63% of consumers say it’s more important for marketing videos to be authentic than polished.
    • 72% of respondents already plan on using GenAI-powered search for shopping more frequently in the future.

Social-first, mobile-first, and AI-enabled purchasing.

The way consumers make purchasing decisions is changing rapidly, especially as technology like GenAI becomes more mainstream. See some of the top consumer trends we discovered across the U.S. Explore what makes buyers click, tap, and buy to empower your brand.

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Ishan Recommends: This Consumer Trends Report
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