HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.
This guide is to help you understand the latest trends in lead nurturing so you can build an effective strategy to improve lead conversion rates. HubSpot & Ascend2 conducted extensive research to better understand how companies were building and optimizing their lead nurturing programs.
We found that even though 88% of enterprise companies surveyed found lead nurturing to be successful there is a lot of room for improvement. Most companies struggle with creating relevant content, targeting by decision stage and targeting by persona.
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!