HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.


Lead Nurturing Trends for Enterprises

Learn about the latest trends in lead nurturing for enterprise companies

Learn how to optimize your email nurturing programs

  • This guide is to help you understand the latest trends in lead nurturing so you can build an effective strategy to improve lead conversion rates. HubSpot & Ascend2 conducted extensive research to better understand how companies were building and optimizing their lead nurturing programs. 

  • We found that even though 88% of enterprise companies surveyed found lead nurturing to be successful there is a lot of room for improvement. Most companies struggle with creating relevant content, targeting by decision stage and targeting by persona. 

  • This guide covers the types of lead nurturing programs, the optimal number of emails to send in a lead nurturing program, cadence for nurturing workflows,  and much more. 

In this ebook you will learn:

  • The Problem With Marketing Leads
  • Lead Nurturing Throughout the Buyer’s Journey
  • How to Start Creating Relevant Content Personas
  • How to Produce Relevant Content
  • Best Practices for Email Nurturing
  • And much more!

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download ebook on Lead Nurturing Trends