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The New Secrets of Marketing and Sales Orchestration Success

The future of B2B buying is here — will you be ready?

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This in-depth report will cover:

  • How marketing and sales alignment can increase customer retention by 36% and boost marketing generated revenue by 208%.
  • Why inconsistent messaging between sales and marketing occurs
  • Three key pillars from recent research to remove conflict and create a collaborative culture between marketing and sales.
  • Insights from surveys conducted in the US, EMEA, and Asia Pacific to build a successful customer strategy

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