Live Webinar

Human Strategy, AI Execution: Loop Marketing for Hybrid Teams

THU 12 FEBRUARY 2026

1:00 - 1:45 PM AEDT | 10:00 - 10:45 AM SGT

The pressure to do more, move faster, and prove impact has never been higher - and the tactics that worked yesterday are losing ground. Loop Marketing is your strategic playbook for the AI era, where humans and AI work together to express, tailor, amplify, and evolve. But what does that actually look like in practice?

Join HubSpot's Mia MacKinnon as she sits down with Liz Cherry, Head of Marketing at HungryHungry, a global hospitality platform spanning 15 countries. Together they'll unpack how Liz uses the Loop framework to power her marketing strategy - the approach, the AI workflows and the tools, and the results.

What to Expect

The future of marketing isn't about choosing between humans or AI - it's about building teams where each does what they do best.

In this fireside chat, you'll see this partnership in action as Liz Cherry walks through how she's using the Loop Marketing playbook to create demand, scale three brands, and drive conversion across 15 countries.

What's inside:

✓ The human-AI strategy: Learn how to use Loop Marketing as your strategic framework, where humans lead with creativity, judgement, and taste whilst AI accelerates execution with speed and scale

✓ Loop Marketing applied to real marketing challenges: Watch how Liz applies the four stages - Express, Tailor, Amplify, Evolve - to power her marketing strategy, with real examples from both HungryHungry and HubSpot's own APAC team

✓ Your toolkit in action: See the workflows and tools Liz uses - from custom brand GPTs to personalised video campaigns

✓ Your implementation playbook: Walk away with practical strategies you can start using immediately

Loop Marketing & Hybrid AI Teams

New to Loop Marketing? Here's your quick intro. Already familiar? Consider this your refresher.

What is Loop Marketing

Loop Marketing is the new playbook for growth in the AI era - combining human creativity with AI efficiency.

It's a continuous cycle: Express → Tailor → Amplify → Evolve

The result? Marketing teams can now iterate in days instead of months, scale campaigns across multiple markets simultaneously, and achieve greater results with focused, strategic teams.

Pre-Webinar Resources

Want to dive deeper before the session? Here are some resources to get you up to speed ↓

Get the Loop Marketing playbook

See how to reach buyers in the AI era. Express your brand, tailor messaging, amplify across channels, and evolve in real-time.

Explore Loop Marketing

Content Marketing Is Broken. Here's How to Fix It.

Marketing is broken, but not beyond repair. Discover HubSpot’s new Loop Marketing playbook and learn how to express your brand, tailor messages with AI, and build campaigns that grow stronger with every cycle.

Watch On-Demand

Loop Marketing Prompt Library

100 proven AI prompts to help you define your brand, personalise your messaging, expand your reach, and optimise faster.

Access Now

Led by Industry Leaders

Amiria MacKinnon

Head of Integrated Marketing
HubSpot
Liz Cherry

Head of Marketing
Hungry Hungry

Frequently Asked Questions

This webinar is for marketing leaders and managers who want to scale their marketing efforts with lean teams.

It's especially valuable if you're navigating how to use AI effectively, trying to prove marketing ROI, or looking to move faster without adding headcount.

Whether you're a one-person marketing team or leading a larger organisation, you'll learn practical strategies you can implement immediately.

Loop Marketing is HubSpot's four-stage playbook that helps marketers adapt and grow in the AI era. Unlike traditional linear campaigns, Loop Marketing works through continuous four-step cycles:

Express: Define your brand identity.
Tailor: Personalise your messaging.
Amplify: Diversify your channel strategy.
Evolve: Optimise in real time.

This creates compound growth by combining human authenticity with AI efficiency to help you capture ever-evolving customer journeys.

Traditional marketing follows a linear funnel (attract → convert → close) with campaign cycles that take months to show results. Loop Marketing is a continuous cycle that compresses learning from months to days by using AI to accelerate execution while humans maintain strategic control. Instead of waiting for quarterly results, teams using Loop Marketing test, measure, and adjust in real-time.

Hybrid human-AI teams combine human strategy and creativity with AI's speed and scale. In these teams, humans lead by setting direction, defining brand voice, and making judgment calls, while AI handles execution tasks like content generation, personalisation at scale, and real-time optimisation.

This approach allows lean teams to achieve greater impact without sacrificing quality or brand authenticity.

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Human Strategy, AI Execution: Loop Marketing for Hybrid Teams

What to Expect

Loop Marketing & Hybrid AI Teams

What is Loop Marketing

Get the Loop Marketing playbook

Content Marketing Is Broken. Here's How to Fix It.

Loop Marketing Prompt Library

Led by Industry Leaders

Amiria MacKinnon

Frequently Asked Questions

I can't join live. Will this be recorded?

How do I join the webinar?

Who should attend this webinar?

What is Loop Marketing?

What is the difference between Loop Marketing and traditional marketing?

What are hybrid human-AI teams in marketing?