Free Report

How 1,800+ Marketers are Adapting to the Loop Marketing Era

Dive into actionable data about how marketers around the world are navigating the new era of marketing. (And, how they're combining AI efficiency and human authenticity to drive growth.)

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  • Express

    51%

    of marketers say their brand has a clear, documented unique value proposition

  • Tailor

    93%

    of marketers on 'goal-exceeding' teams say leverage personalization

  • Amplify

    74%

    of marketers use 3 to 8 distinct marketing channels (e.g. social media, email marketing)

  • Evolve

    71%

    of marketers on 'goal-exceeding' teams can pivot large plays in under a week.

Data to help you get in the Loop.

Learn how marketing teams are adapting to the Loop Marketing era with frameworks that blend AI efficiency and human creativity. 

You'll also learn about the 4 core stages of Loop Marketing and insights on the tactics brands use to:

  • Express their unique brand identify
  • Tailor their content to the right audiences
  • Amplify their brand across channels
  • Evolve and refine tactics as needed

Learn where you stand in the Loop Landscape.

Learn how 1800+ marketers like you are leaning into common Loop Marketing techniques to thrive in today's competitive industry.

Set your brand apart with high-performance plays.

Discover the the data-backed differences in marketing strategies between teams that regularly exceed, meet or miss business goals.

Unlock and scale new growth with AI implementation.

Find out how marketers use AI to fill gaps, speed up production, or cut down on tasks that once took time away from human-led creativity.

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Get in the Loop with marketers around the globe.

Dig into global marketing data centered around the four key stages of Loop Marketing (express, tailor, amplify, and evolve) to learn where your brand can get ahead or what areas you need to focus on next.

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We surveyed 1800+ full-time marketers, advertisers, and/or relevant brand business leaders in Q3 of 2025:

  • Marketers included non-HubSpot customers and HubSpot customers working across role levels in B2B, B2C, and SaaS industries.
  • The surveys cumulatively surveyed 700 North American, 200 South American, 350 UK&I, 350 EU, 170 APAC, and 30 unknown region respondents.
  • We asked respondents questions about their or their team's involvement in evolving marketing tactics related to each designated stage of Loop Marketing (Express, Tailor, Amplify, and Evolve). This included questions about how they leverage personalization, segmentation, social media promotion, and experimentation.