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Loop Marketing Masterclass

Four distinct stages of Loop Marketing, four dedicated events available on-demand now: Express Your Brand, Tailor Your Message, Amplify Your Reach, and Evolve Your Strategy.

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The old marketing playbook is played out

AI has fundamentally changed how buyers discover, research, and purchase—and traditional tactics are delivering diminishing returns. Join our 4-part Loop Marketing Masterclass to learn HubSpot's new framework for thriving in the AI era.

Through the Express, Tailor, Amplify, and Evolve stages of Loop, you'll discover how to combine human creativity with AI efficiency to go to market faster, create deeper customer connections, and build a competitive advantage that compounds with every campaign cycle. Whether you're struggling with declining traffic, low engagement, or keeping pace with change, Loop Marketing gives you the swiss army knife framework to tackle any marketing challenge in the new landscape.

Whether you join us for one session, or follow along for all four, we'll have indispensable thought leadership from HubSpot Experts and hands-on product education at each event. Catch up on the session(s) below.

Please note: While the strategic advice shared in these events is applicable to any marketer, our Product Education portion will primarily focus on features at the Professional tier and above in Marketing Hub and/or Content Hub. These events are designed as a series, but can be consumed as individual pieces of content. 

Choose Your Session(s)

Loop Marketing Masterclass: Express Your Brand

Originally recorded October 29, 2025
Define your taste, tone, and point of view before you bring in AI.

Through strategic advice and product education, you'll master:
• Building your ICP with AI-powered customer insights
• Crafting a brand style guide that captures taste, tone, and POV
• Using your style guide to fuel campaign concepts that resonate
• Making every AI-generated piece reinforce what makes you different

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Loop Marketing Masterclass: Tailor Your Message

Originally recorded November 5, 2025
Use AI to make personal, contextual, relevant interactions at scale.

Through strategic advice and product education, you'll master:
• Enriching CRM data with behavioral signals that matter
• Building laser-focused segments based on real intent
• Crafting AI-powered 1:1 messages that feel truly personalized

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Loop Marketing Masterclass: Amplify Your Reach

Originally recorded November 13, 2025
Diversify your content across channels for both humans and AI.

Through strategic advice and product education, you'll master:
• Optimizing for Answer Engine Optimization (AEO) not just SEO
• Building authentic creator partnerships that carry real influence
• Showing up in communities where your prospects spend time

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Loop Marketing Masterclass: Evolve Your Strategy

Originally recorded November 20, 2025
Iterate quickly and more effectively with AI.

Through strategic advice and product education, you'll master:
• Monitoring performance and adapting in real-time
• Simulating campaign outcomes before launch
• Building a continuous optimization system that accelerates with every cycle

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