In-Person Event
Join us as Singapore's CONNECT with HubSpot returns for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.
You'll meet with HubSpot experts and fellow customers, and learn how to get the most out of your HubSpot portal in 2027 and beyond.
We're excited to welcome Kyle Jepson, Principal Evangelist at HubSpot Academy, to the CONNECT Singapore lineup.
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CONNECT Singapore brings together HubSpot’s customer community of over 250 marketing, sales, and CX professionals for a full day built around the questions your team is actually trying to answer. You’ll hear from HubSpot experts on the latest strategies, with a spotlight on the future of marketing in 2027, the role of AI in driving smarter customer experiences, and how HubSpot’s newest innovations can power your growth.
CONNECT is a forum for ideas - where shared experiences spark innovation and fresh perspectives. AI has changed how buyers find you, how content gets made, and how customers expect to be served. The playbook is being rewritten in real time - come along to hear from customers on how they’re adapting, experimenting and thriving in this fast-changing landscape.
CONNECT is a hub for solutions. Through customer panels, hands-on workshops, and tactical sessions, you’ll explore how leading brands use HubSpot to align teams, drive pipeline, and stay ahead. Whether you're setting the direction or executing it, this is your opportunity to build your 2027 roadmap with input from those doing it best.
It’s time to CONNECT.
We're excited to announce Kyle Jepson, Principal Evangelist at HubSpot Academy, is joining us in-person at CONNECT Singapore for an interactive session and open Q&A. Watch the video to hear from him directly.
Principal Marketing Evangelist
Partner Sales JAPAC & Head of Sales, Asia
Head of Sales - Mid Market, Asia
Director of Pre-Sales, JAPAC
Senior B2B Marketing Director (Global)
Vice President & General Manager
Head of Marketing
Senior Revenue Marketer, APAC
Senior Marketer, APAC
Senior Onboarding Specialist
Snr Manager, Customer Success, SEA & India
Lead Solutions Engineer
9:00am
Check-in will open at 9:00am.
Check in and then join us for a light breakfast and fresh barista coffee while getting to know your fellow CONNECT attendees.
10:00am
Join Fabio Pancaldi as he opens CONNECT, sharing the latest trends in AI and GTM teams.
Fabio Pancaldi, Partner Sales JAPAC & Head of Sales, Asia, HubSpot
Join us as we explore the exciting product updates, newly released from UNBOUND 2026.
Sam Kirshen, Director of Pre-Sales, JAPAC, HubSpot
No fixed agenda. No pre-packaged answers. Just Kyle Jepson, your questions, and wherever the room decides to go.
Kyle is Principal Evangelist at HubSpot Academy — one of the most recognised voices in the HubSpot community. In this session, you'll shape the conversation in real time, voting on which HubSpot products and features to explore based on what your team is actually working on.
Wrap up with an open Q&A and walk away with practical answers tailored to the challenges you're facing right now.
Kyle Jepson, Principal Evangelist, HubSpot Academy
11:30am
11:45am
Breakout Room 1:
More is possible than ever before. So why isn't more of it working?
Join Eva Weidinger, Senior B2B Marketing Director at ELSA Corp and Jed Teo, Head of Marketing at Orient Futures Singapore as they unpack the tension at the heart of modern marketing: AI has expanded what's possible, but more output doesn't always mean more impact. What does it really mean to do more with less and how can you stay intentional about what needs to stay human?
Walk away with practical ideas for what to do when everything is possible and how to focus your team on the work that actually drives growth.
Eva Weidinger, Senior B2B Marketing Director (Global), ELSA Corp
Jed Teo, Head of Marketing, Orient Futures Singapore
Moderated by Belicia Lim, APAC Senior Marketing Manager, HubSpot
Breakout Room 2:
AI agents promise to automate work - but without deep, unified context, they’re still just filing cabinets, only working faster than we can. In this session, we’ll explore why most teams are stuck paying a “productivity tax,” spending more time maintaining systems than actually driving growth.
You’ll unpack the architectural shift from legacy systems of record to context-rich systems of intelligence, and why unified, self-updating data is essential for truly agentic teams. Learn how to close the “context gap,” eliminate fragmented tech stacks, and build AI agents that don’t just respond — but proactively drive real impact.
Yeong Yuan Chan, Lead Solutions Engineer, HubSpot
12:30pm
1:30pm
Breakout Room 1:
Al-powered search is rapidly changing how buyers discover brands, products and expertise. Increasingly, prospects are turning to tools like ChatGPT, Gemini and other Al assistants to research solutions, compare vendors and find answers to their questions. As a result, businesses need to think beyond traditional SEO and start optimising their content for answer engines.
In this hands-on workshop, you'll learn the fundamentals of Answer Engine Optimisation (AEO) and, more importantly, put those principles into practice using Hubspot's AEO tool.
No matter where you are in your AEO journey, you'll walk away knowing:
Your current level of Al visibility and biggest opportunities for improvement.
How to use Hubspot's AEO tool to uncover content gaps, prioritise recommendations and improve discoverability in Al-powered search.
Which topics, products and customer questions your brand should be known for - and where to focus your optimisation efforts first.
How to measure success over time and use AEO insights to inform your broader content strategy.
This is a hands-on workshop, not a webinar. Come ready to log into your HubSpot portal and leave with your AEO tool configured, your baseline Al visibility established, and a practical action plan for improving how Al assistants discover and recommend your content.
Speaker TBC, HubSpot
Breakout Room 2:
Pipeline may be a shared target, but sales and marketing are still playing from different playbooks.
Join Runcie Varghese, Head of Sales - Mid Market, Asia at HubSpot and Asnawi Jufrie, Vice President & General Manager at SleekFlow as they unpack what it takes to work as one revenue team - from creating shared visibility and reducing handoff friction to using AI in ways that help teams move faster together.
Walk away with practical ideas for building a stronger operating rhythm across sales and marketing, and turning better alignment into better pipeline and revenue outcomes.
Asnawi Jufrie, Vice President & General Manager, SleekFlow
Runcie Varghese, Head of Sales - Mid Market, Asia, HubSpot
Moderated by Rachit Shah, Senior Marketer, APAC, HubSpot
2:20pm
Breakout Room 1:
Join us for an interactive roundtable to close out the day - bringing together the biggest themes from CONNECT and turning them into practical takeaways.
In this facilitated discussion, you’ll reflect on what’s no longer serving your team, and where to focus next across AI, content, and changing buyer behaviour.
This session is designed to move beyond ideas into action. You’ll hear how others are adapting, uncover gaps in your own approach, and leave with a clearer sense of what to prioritise in the months ahead.
And just as importantly, you’ll make connections with peers facing the same challenges, so the conversation doesn’t stop here.
Let’s end the day by getting inspired - and getting connected.
Hosted by Vilhelm Rudberg, Senior Manager, Customer Success, HubSpot
AI isn't just a future bet - it's already changing how high-performing teams find, qualify, and convert customers. The challenge isn't awareness anymore; it's execution.
In this hands-on session, you'll go beyond the basics to build, optimise, and scale a Prospecting Agent in HubSpot that generates pipeline without burning out your team. We'll show you how to move from simple automation to intelligent, context-aware outreach that identifies the right prospects, at the right moment, with the right message.
You'll work directly in your HubSpot portal to set up key components of your agent - from defining target criteria and data inputs to refining responses and connecting your agent to real buying signals.
This session is designed to be practical and outcome-focused, so you leave with something live, plus a clear path to scale its impact across your pipeline.
Harry Chiu, Senior Onboarding Specialist, HubSpot
3:10pm - 5pm
Amara Hotel
165 Tg Pagar Rd, Singapore 088539
165 Tg Pagar Rd, Singapore 088539
Apply to join us at CONNECT Singapore, and we'll confirm your ticket within 72 hours.
There is a maximum of four tickets per customer available. Each ticket must be registered for individually. If registering on behalf of a colleague, please use an incognito browser.
Not a worry at all!
Share your dietary requirements on the form above when you apply for your ticket, or if you've already applied and missed the field, drop an email to jgarcia@hubspot.com.