Inbound Marketing and Sales Masterclass

Join HubSpot and Launchpad to learn how to grow your business in 2018 and beyond
Thursday, November 1
9.00 am - 4.00 pm


There’s no doubt that you have ambitious growth plans for your business this year, but is your inbound marketing and sales strategy set up to propel you towards meeting (and hopefully exceeding) those goals?

Marketing and sales experts from HubSpot and Launchpad will teach you inbound methodologies to grow your business online. In a day, you’ll learn how to create a robust inbound marketing and sales strategy to attract, convert, close and delight your prospective customers.

We’ll cover…

Marketing Tactics

Marketing in a technology-driven age is continually evolving and changing, and it's difficult to keep up with what works and what doesn't. We'll teach you how to navigate through the myriad of techniques and identify the most effective ones to set your business up for success.

Sales Strategies

The way people buy has changed, and the customer is now in control of the buying process. Salespeople are tasked with not only being experts on their product, but also being able to solve business problems with valuable customer insights. We'll show you the inbound sales techniques that can help you meet the needs of this digitally-empowered customer.

In-Person Advice

Chat in-person with HubSpot and Launchpad about the marketing and sales strategies you currently use, and discover how to meet your goals. You'll also have the opportunity to learn more about our wide range of tools that can enable you along your inbound journey.


Meet people in similar sales and marketing roles who will act as your sounding board for years to come. Succeeding with inbound is easier (and more fun) when you share your successes and challenges with peers, so use this opportunity to network!


  • 9.00 am - 10.00 am - Registration & Coffee 

    Sign in, grab some coffee and meet some of your fellow marketers and salespeople before we get started

    10.00 am - 10.15 am - Opening Note 
    10.15 am - 10.35 am - Keynote 1: The Changing Face of Business Growth 

    by James Gilbert, Marketing Director, HubSpot  

    10.35 am - 10.55 am - keynote 2: The Launchpad Growth Story

    by Wing Hong, CEO, Launchpad

    10.55 am - 11.10 am - Break 
  • 11.10 am - 12.00 pm - Inbound Marketing Success Stories From Malaysia 

    Moderator: Bryan Cawse, HubSpot 
    Max Thum, HealthMetrics 
    JeeShen, MySoftinn

  • 12.00 pm - 1.00 pm Lunch


  • 1.00 pm - 1.30 pm - MASTERCLASS 1

    Stumbled upon Marketing - Your 3-step Game Plan to Hijack the Market, Inject Buying Intentions and Direct Sales into Your Pocket 

    by Maverick Foo, Content Marketing Strategist 


    1.30 PM - 2.00 PM - MASTERCLASS 2

    Facebook ad tactics for more results and less budget 

    by Yong Sheng, Online Advertising Specialist, StoreHub



    We'll show you how to put together all your learnings from Masterclasses 1 and 2 

    by Bryan Cawse, Partner Manager, APAC, HubSpot


    2.15 PM - 2.45 PM - MASTERCLASS 3 

    How to scale up your customer acquisition strategy 

    by David Fallarme, Head of Marketing, SEA, HubSpot


    2.45 PM - 3.15 PM - MASTERCLASS 4

    Marketing Automation 101: Everything you need to get started and scale your automation efforts 

    by Max Thum, Lead Business Strategist, HealthMetrics



    We'll show you how to put together all your learnings from Masterclasses 3 and 4 

    by Amelia Soon, Inbound Growth Specialist, SEA, HubSpot


  • 3.30 PM - 3.45 PM - Closing Note 
    3.45 PM - Networking



  • Wing Hong
    Wing Hong
    Founder and CEO
    Launchpad Marketing
  • Amelia Soon
    Amelia Soon
    Inbound Growth Specialist, SEA
  • James Gilbert
    James Gilbert
    APAC Marketing Director
  • David Fallarme
    David Fallarme
    Head of Marketing, SEA
  • Maverick Foo
    Maverick Foo
    Content Marketing Strategist
  • Yong Sheng
    Yong Sheng
    Online Advertising Specialist
  • Max Thum
    Max Thum
    Lead Business Strategist
  • Bryan Cawse
    Bryan Cawse
    Partner Manager, Asia
  • JeeShen Lee
    JeeShen Lee

Event Partners



Malaysian Global Innovation and Creativity Centre

3730, Persiaran Apec, Cyberjaya, 63000 Cyberjaya, Selangor, Malaysia


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