Picture this—your prospects are in the consideration stage of the buyer's journey. They're looking for a solution to their problem, and they're checking in on all of your competitors. They raise their hand to talk to a salesperson at your company. One of your salespeople does their research, talking this prospect through what their competitors are already doing, what their industry looks like, and what they need to do to go above and beyond.
Market intelligence is a lever your company should be pulling when engaging with your prospects. It allows your sales team to be specific, and to personalize each conversation to be valuable for your prospects.
We got together with the intelligence experts at SimilarWeb to bring you a sales guide to using market intelligence. You'll learn tactics you can use today to create personalized conversations with your prospects. You'll see an example prospect company, Gymshark, and the insights you can send to help create a more valuable conversation.
You'll get a set of email templates that you can use in your conversations with prospects—everything from benchmarking against competition to identifying growth opportunities for your prospect. Using market intelligence helps your prospects trust you and see you as a leader—use it to close more deals, and to develop stronger relationships with your prospects and customers.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!