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Your AI Market Research Assistant + Guide: 12 Prompts for Smarter Insights

Stop spending thousands on agencies and hours on spreadsheets. Instead, conduct market research smarter using HubSpot’s AI Market Research Assistant. You’ll get access to a data-backed, expert AI market research agent, plus a five-step guide and 12 starter prompts.

  • Expert-trained market research GPT strategist

  • 12 AI prompts for instant market insights

  • Step-by-step research methodology guide

  • AI-powered template creation for surveys and focus groups

Featured Image - AI Market Research Assistant

From Data to Decisions

Everything You Need to Conduct Smarter Market Research

Market research used to mean spending thousands on agencies or asking your team to piece together hundreds of disconnected data points. Those days are over. AI tools have made market research more accessible and easier than ever before to understand your customers, analyze your competitors, and build campaigns backed by real insights.

This resource gives you a complete methodology for modern market research, powered by AI. AI. You'll learn how to map your industry landscape, understand your competition, dig into buyer motivations, and present findings that drive action. But more than that, you’ll get access to a dynamic Market Research Assistant you can use every day, with ready-to-use prompts so you can get started right away.

Whether you're a solo marketer or leading a team, this guide helps you turn questions into insights faster than you thought possible.

 

AI Has Transformed How Marketers Conduct Research

Go from question to insight in minutes with AI-powered research tools and expert frameworks.

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    12 Powerful AI Prompts

    Get ready-to-use AI prompts built on the CLEAR framework for everything from competitive analysis to customer sentiment summaries. Each prompt is optimized to generate insights you can trust and act on.
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    Expert Market Research GPT

    Upload your data and get expert-backed analysis from HubSpot's Market Research GPT strategist. It helps you analyze markets, competitors, and customers with the depth of a professional researcher.
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    Complete Research Methodology

    Learn the five-step framework covering industry analysis, competitive intelligence, buyer insights, presentation tactics, and ongoing research cadence to keep your strategy sharp.

Frequently Asked Questions (FAQs)

This guide is designed for marketers, product managers, and business leaders who want to conduct faster, smarter market research without hiring expensive agencies. Whether you're a solo marketer or leading a team, you'll find practical tools and frameworks you can use immediately.

The Market Research GPT lives directly in ChatGPT, making it easy to access whenever you need research insights. Simply upload your data or share your research questions, and the GPT analyzes them using frameworks informed by HubSpot's original research reports and proven methodologies. It's like having an expert market researcher on call, without the consultant fees.

 

Not at all. The prompts are designed to work with popular AI tools like ChatGPT, Claude, and Gemini. Just copy, paste, and customize with your specific information. The guide walks you through exactly what to input and how to refine the outputs.

These prompts are built using the CLEAR framework (Context, Language, Expectation, Action, Reflection), which generates more reliable and actionable insights. Each prompt is optimized specifically for market research tasks, not generic AI conversations.

Yes. The guide includes instructions for connecting HubSpot Context to ChatGPT and Claude, letting you analyze your CRM data directly within your AI workspace. This turns your existing customer data into a goldmine of research insights.

The guide recommends setting up a recurring research cadence based on how quickly your industry evolves. For most businesses, quarterly or biannual deep dives keep your strategy sharp, while AI tools let you monitor trends in real time between formal research cycles.

  1. Define the problem
  2. State your goals
  3. Plan the research
  4. Collect the data (using HubSpot's Market Research
    Kit)
  5. Analyze the data
  6. Formulate the results
  7. Prepare and format the report

Get 12 AI prompts, expert frameworks, and a market research GPT strategist.

Stop misunderstanding your market, competitors, and customers. Start conducting research that actually drives decisions.