Market Research
Kit

Market research analysis is the process of collecting and examining the data to decide whether there is a viable business opportunity with a certain product or service. To get started on market research analysis, download HubSpot's Free Market Research Kit.

We will always keep your personal information safe.

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

A market research report often includes a SWOT (Strength, Weakness, Opportunity, Threats) analysis and Porter's Five Forces Industry Analysis. By using HubSpot's Five Forces Industry Analysis Template you can describe your buyers, suppliers, competitors, future competitors, and industry substitutes in your market research report. The SWOT analysis highlights how your business can compete in the market.

Absolutely!

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Market research should at a minimum address several factors:

1. Industry & Market Factors. Find out the market size and trends, the regulations, gaps in the market, market demographics, etc.
2. Buyer Profile. This will include age, gender, race, income level, lifestyle trends, needs, and attitudes.
3. Competitor Research. Look at pricing structures, market share, marketing & branding. HubSpot's Free Market Research Kit includes an Industry Analysis template to kickstart your market research.

1. Surveys. These may be brand awareness surveys, customer satisfaction surveys, product market research surveys, or competition research surveys
2. Focus groups. Great for uncovering qualitative market research data.
3. Polls. Polls are great for sentiment and engagement, but may lack scientific rigor.
4. Interviews add a lot of depth to your market research.

1. Define the problem
2. State your goals
3. Plan the research
4. Collect the data (using HubSpot's Market Research
   Kit)
5. Analyze the data
6. Formulate the results
7. Prepare and format the report