Market Research

Free Download


5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

Need help planning your next round of market research?

There are more than 24 million businesses in the United States alone, meaning that no matter what industry you do business in, there's likely a lot of competition. What's a company like yours to do in order to stand out?

The most effective ways to learn more about your customers, industry, and competition is to do thorough market research – diligent research to help you develop pricing strategies, understand your target market, and strengthen a business. 

In this kit, we'll equip you with the necessary templates to conduct market research at every turn – from competitive analysis to understanding your prospective buyers. Whether you're an emerging business or an existing one, this kit is for you. 

Frequently Asked Questions (FAQs)

  • Market research analysis is the process of collecting and examining the data to decide whether there is a viable business opportunity with a certain product or service. To get started on market research analysis, download HubSpot's Free Market Research Kit.

  • We will always keep your personal information safe.

    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • A market research report often includes a SWOT (Strength, Weakness, Opportunity, Threats) analysis and Porter's Five Forces Industry Analysis. By using HubSpot's Five Forces Industry Analysis Template you can describe your buyers, suppliers, competitors, future competitors, and industry substitutes in your market research report. The SWOT analysis highlights how your business can compete in the market.

  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

  • Market research should at a minimum address several factors:

    1. Industry & Market Factors. Find out the market size and trends, the regulations, gaps in the market, market demographics, etc.
    2. Buyer Profile. This will include age, gender, race, income level, lifestyle trends, needs, and attitudes.
    3. Competitor Research. Look at pricing structures, market share, marketing & branding. HubSpot's Free Market Research Kit includes an Industry Analysis template to kickstart your market research.
    1. Surveys. These may be brand awareness surveys, customer satisfaction surveys, product market research surveys, or competition research surveys
    2. Focus groups. Great for uncovering qualitative market research data.
    3. Polls. Polls are great for sentiment and engagement, but may lack scientific rigor.
    4. Interviews add a lot of depth to your market research.
    1. Define the problem
    2. State your goals
    3. Plan the research
    4. Collect the data (using HubSpot's Market Research
    5. Analyze the data
    6. Formulate the results
    7. Prepare and format the report
Access 5 Free Templates to Get Started With Market Research