Market Research

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5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

Need help planning your next round of market research?

There are more than 24 million businesses in the United States alone, meaning that no matter what industry you do business in, there's likely a lot of competition. What's a company like yours to do in order to stand out?

The most effective ways to learn more about your customers, industry, and competition is to do thorough market research – diligent research to help you develop pricing strategies, understand your target market, and strengthen a business. 

In this kit, we'll equip you with the necessary templates to conduct market research at every turn – from competitive analysis to understanding your prospective buyers. Whether you're an emerging business or an existing one, this kit is for you. 

Frequently Asked Questions (FAQs)

  • Market research analysis is the process of collecting and examining the data to decide whether there is a viable business opportunity with a certain product or service.

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  • Steps to writing a market research report:

    1. Do the research
    2. Create an outline
    3. Write the introduction or executive summary
    4. Write the report
    5. Include graphics to illustrate your results
    6. Write the conclusion
    7. Include your sources and your methods
    8. Proofread, edit, and format
  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

  • Market Research include three main areas:

    1. Industry & Market Factors. Find out the market size and trends, the regulations, gaps in the market, market demographics, etc.
    2. Customer Profile. This will include age, gender, race, income level, lifestyle trends, needs, and attitudes.
    3. Competitor Research. Look at pricing structures, market share, marketing & branding.
    1. Surveys. These may be brand awareness surveys, customer satisfaction surveys, product market research surveys, or competition research surveys
    2. Focus groups
    3. Polls
    4. Interviews
    1. Define the problem
    2. State your goals
    3. Plan the research
    4. Collect the data
    5. Analyze the data
    6. Formulate the results
    7. Prepare and format the report
Access 5 Free Templates to Get Started With Market Research