Size your market in minutes, not spreadsheets. Describe what you sell and AI drafts your first numbers, then edit anything to make them yours.
Join thousands of professionals using this resource.
Total Addressable Market (TAM)
Market Penetration Rate
Market Size and Share
Market Growth Rate and Projections
We turn a plain description of what you sell into a first set of numbers. TAM, penetration, share, and growth, all filled in before you touch a field. Each one is marked as an estimate, with how confident it is and what it's based on. You start from a draft instead of a blank sheet.
We show the inputs behind every result, not just the total. Change any figure and everything recalculates as you type. Each estimate is editable, so you swap in your own numbers the moment you have them. What you walk away with is your number, not ours.
We check the numbers as you go. A market bigger than the population, penetration over 100 percent, a competitor larger than the market you just sized. The warning shows up for you first, so a stray zero never lands in the deck you present.

Step One

Step Two

Step Three

Step Four
Start with a description, not a blank sheet. Tell the calculator what you sell and who buys it, and it drafts your TAM, penetration rate, market size and share, and growth projections in seconds.Every number is an editable estimate with the math shown, so you stay in control, and built-in checks flag figures that are too big to be true or that don't line up across tabs. Skip the blank-spreadsheet guesswork and walk away with a clear, structured starting point you can pressure-test and build on, free and right in your browser.
We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
All fields are required.
Form not available