On-Demand Webinar

Market Smarter, Not Harder: Switching to Marketing Hub in 2024

This event was recorded on January 30, 2024
Watch On-Demand
Watch On-Demand

 

It’s 2024 — and what better time than a new year to set some marketing resolutions?

Whether you’re hoping to attract high quality leads, drive efficiency in your funnel, or get strategic insights into top-performing channels, Marketing Hub has everything you need to ensure better outcomes for your team and better connection with your customers. But in order to smash all of these goals and more, it’s out with the old MarTech, and in with the new: HubSpot’s Marketing Hub. 

This competitive webinar is perfect for existing Marketing Cloud Account Engagement (Pardot) marketers who are considering making the move to Marketing Hub. Catch up on the panel + Q&A event, where guests from eBay, Boyd, and New Breed share their high-value insights and competitive intel. 

This event was recorded on Tuesday, January 30 at 12:00 PM ET. Watch on-demand any time and start marketing smarter. 

Your Speakers

Why Choose HubSpot?

HubSpot Logo

 

 salesforcelogo

 
AI Content Agent

(Generate LandingPages, Blogs, Podcasts & Case Studies)
Drag & Drop Website Builder 

Customer Journey Analytics

Email Marketing

Custom Reports & Dashboards

Ad Management

Unified Platform

Requires integrations

See Business Results Fast

  • 134%

    increase in web traffic after 12 months

  • 107%

    increase in leads after just 6 months

  • 4x

    operational efficiency (one person vs. four team members per campaign)

Key Takeaways

This panel answers all of your most pressing questions, including:

  • What benefits and features can I expect from Marketing Hub?
  • How does migrating marketing platforms work, and how much effort will it take?
  • How will HubSpot fit within my overall sales and marketing tech stack?
  • What strategies can I apply to increase the efficiency and decrease the cost of my marketing tools?

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FAQs About Making the Switch

Most HubSpot migrations are completed within 60-90 days. The typical migration process includes four key phases: HubSpot onboarding, data migration, asset recreation, and team training. Unlike Salesforce implementations that can take 6+ months and require specialized developers, HubSpot's intuitive platform allows for faster onboarding and adoption

No, your data is completely secure during migration. HubSpot uses enterprise-grade security with AES-256 encryption for data at rest and TLS 1.2+ encryption for data in transit. All customer data is encrypted both in storage and during transfer, with additional application-layer encryption for sensitive data. HubSpot is SOC 2 Type II certified and GDPR/CCPA compliant, with comprehensive audit trails and role-based access controls. The platform offers dedicated data migration tools and works with certified partners to ensure seamless, secure data transfer without any loss or corruption. 

HubSpot offers transparent, all-inclusive pricing with no hidden fees. Unlike Salesforce, where marketing automation (Pardot) costs an additional $1,250-$4,000+ per month on top of your CRM costs, HubSpot Marketing Hub includes all core features: email marketing, landing pages, workflows, analytics, social media management, content management, and AI tools—all in one platform. Salesforce requires expensive add-ons for reporting, premium support, integrations, and storage, while HubSpot includes industry-leading support and most integrations at no extra cost.

No technical expertise required. HubSpot is designed for marketers, not developers. The platform features an intuitive, drag-and-drop interface that allows marketers to create campaigns, landing pages, and workflows without coding knowledge. In contrast, Pardot requires technical expertise, HTML/CSS skills, and often needs specialized administrators or developers for setup and customization. HubSpot customers report that "a campaign that used to take four different team members and six web-based tools can be done by one person with HubSpot"—that's the operational efficiency difference.

Calculate Your Potential ROI

See the financial impact of switching to HubSpot with our ROI calculator. Get personalized projections based on data from 238,000+ customers.

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