Partner Training Series | HubSpot's Value Added Reseller Program

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"Since enrolling in the HubSpot Agency Training webinar series, we here at MLT Creative have learned to co-author retainer agreements with our prospects. That learning, along with others, has helped our business grow significantly. Our batting average has doubled."

- Billy Mitchel, President, MLT Creative, HubSpot Partner

Online Training Program: Building & Growing a Profitable Marketing Agency

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Are you tired of moving from project to project with no certainty about your next 6 months of revenue? Do you struggle to figure out which online marketing services you should provide? Maybe you're unsure of how to qualify prospects or provide solid ROI to clients?

Our Agency Training Program will help you understand how hundreds of marketing agencies have solved these challenges to acheive repeatable, sustainable success!

This Training Series Will Cover:

  • Typical agency challenges and how to set goals and plans to overcome them.
  • A sales process that helps agencies present value that secures retainers with prospecting scripts and selling tools for qualifying, goal setting, presenting, proposal building and closing.
  • Examples of marketing service delivery with real-life client-agency role-plays from veteran HubSpot consultants.
  • How to leverage inbound marketing software and HubSpot's methodology to deliver, measure and improve client ROI.

Training Series Structure:

This webinar series is comprised entirely of recorded material. After registering, you will be directed to a page containing the first session. A link to the next session, along with downloads of slides and cliff notes, will be reside below. So on and so forth!

Training Series Topics and Webinar Titles:

Setting Agency Goals & Developing Plans

Session #1: Discussion of Agency Goal Setting, Planning and Common Challenges  
Session #2: Marketing Agency Evaluation & Goal Setting (Covers Service Offerings, Financial, Sales/Growth, Revenue Targets, and a Self-Marketing Evaluation) 
Session #3: Agency Service Offerings that Deliver an ROI to your Clients (with Data from 4,000+ HubSpot Customers and 300+ Agencies)  
Session #4: Leveraging the HubSpot Product to Gain Efficiency & Improve Effectiveness in Your ROI Delivery to Clients 

A Sales Process for Acquiring More Retainer Clients 

Session #5: How to Use your Website and Marketing Collateral to Position yourself as an Inbound Agency 
Session #6: How to Generate Leads, Prospect and Qualify for New Business 
Session #7: How to Diagnose Needs and Set Goals with your Prospects
Session #8: How to Present your Capabilities and Encourage Trial Experimentation with Prospects
Session #9: How to Write a Contract and Close a Retainer Deal 

A Consulting Process for Delivering & Improving Client ROI

Session #10: Consultative Strategy and Inbound Best Practices for Agencies on How to Deliver Website Traffic Generation 
Session #11: Consultative Strategy and Inbound Best Practices for Agencies on How to Deliver Lead Generation Services 
Session #12: Consultative Strategy and Inbound Best Practices for Agencies on How to Help Clients Turn Leads into Sales 
Session #13: Consultative Strategy and Inbound Best Practices for Agencies on How to Leverage Website Analytics to Report & Improve Client ROI