RFP Template & Planning Guide to Help You Choose The Right Marketing Software
Marketing automation is projected to be a $1.9 billion industry by 2020. Despite marketers pumping some serious cash into marketing automation, only 25% of marketers feel its use is very effective at achieving their objectives.*
That's why selecting the right marketing software for your company is critical.
This Request for Proposal (RFP) Kit will help you think through the various components of a successful marketing automation platform, align on the key questions and concerns for your end goals and choose a long-term, results-oriented marketing partner who understands your challenges and has a solution to solve them.
This kit includes:
Whether your company is new to purchasing new marketing technologies or you're looking to switch existing platforms, this guide will help you select the right tool that fits your unique requirements and goals.
* Data according to a 2014 study by Ascend2