Investing in a marketing automation solution is a big decision, and not all platforms are created equal.
Join us for this live webinar to hear from someone who evaluated all the big marketing automation solutions, and then purchased and implemented 2 different systems in just 2.5 years. Jenifer Kern, VP of Marketing at Celerity, has learned a lot from her experiences and she’s joining us to share 5 key lessons that will help you evaluate marketing automation solutions and make the best choice for your organization.
(Even if it isn’t HubSpot!)
About the Speakers:
Jenifer Kern, VP of Marketing, Celerity
Jenifer is the VP of Marketing at Celerity, a hybrid management consulting + digital agency, where she built the marketing department from the ground up, starting in 2011. Since then she’s used various digital marketing strategies and systems (both inbound and outbound) to drive lead generation, sales alignment, and 30% increased profit margins for the company.Jenifer loves blogging, swimming, sunning, and spending time in the great outdoors with her husband, teenage boys, and “sheagle.”
Kyle McKay, Head of Market Intelligence, HubSpot
Kyle McKay is a seasoned marketing automation vet. His experience implementing & optimizing MAP & CRM systems has enabled him to fuel Marketing & Sales success for dozens of companies in the New England area and beyond. Kyle holds certifications within the HubSpot, Marketo, Pardot and Salesforce platforms.
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