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How to Manage Marketing Campaigns with Google Apps


The Ultimate Guide to Staying Organized

google-apps-promo-new_copyWhen you don’t have the right system in place, running a marketing campaign can be messy business.

From assigning ownership over certain tasks, to establishing deadlines, to collaborating with campaign stakeholders, to writing and editing copy ... there’s a lot to manage. And with so many moving pieces to consider, disorganization can be a major enemy.

That’s where Google Apps comes into play. 

Using Google’s suite of productivity and collaboration tools — known collectively as Google Apps — marketers can manage entire campaigns from start to finish.

In this guide, you’ll find real-world examples of how the HubSpot marketing team uses Google Apps to manage campaigns, along with some actionable tips and takeaways. 

Specifically, you'll learn how to:

  • Plan a marketing campaign
  • Create promotional assets
  • Promote your campaign
  • Measure campaign performance

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