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Use Surveys at Each Stage of the Marketing Flywheel

  • We teamed up with SurveyMonkey on a guide to show you how surveys can support your marketing efforts throughout the Flywheel. The Flywheel abandons the traditional marketing funnel in favor of a concept that’s more holistic, thoughtful, and, ultimately, valuable for you and your customers. It goes hand in hand with listening to your customers. In this guide, you'll learn how to:

    • Attract your audience with relevant survey content
    • Foster a relationship with engaging experiences
    • Delight them throughout their entire experience 

    Surveys can help you attract customers, find out exactly what they want, and even facilitate turning them into ambassadors for your brand—giving you information that you need all throughout the flywheel.


  • This guide will show you how to use surveys at every step of the marketing Flywheel:

    • Attract: Build awareness and gather leads using survey for content marketing.
    • Engage: Create top-tier experiences informed by event surveys.
    • Delight: Capture customer sentiment using customer satisfaction and NPS surveys.

    This guide will teach you how to develop survey questions that will allow you to gain insights, helping you truly understand your customers and spot opportunities to make them happy.


You'll learn all about:

  • Survey question types and how to write them
  • How to generate leads using surveys for content marketing
  • How to design a snappy survey
  • How to select the right audience for your survey
  • How to use surveys for events
  • How to measure customer satisfaction

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